We are a Myanmar-based creative strategic communications and social change organisation. We have an extensive grassroots network of key stakeholders and unique, in-depth contextual knowledge of the situation on the ground.
What does that mean?
elicit CREATIVE Social Change .
And we know Myanmar very well.
Hmm…what does that actually mean?
Ok, let’s break it down. We use strategic creative communications to address issues and produce a solution in the form of social change.
The Issue
Strategic and
Creative Communications
The Solution
(Social Change)
We’ve designed projects on topics ranging from Mental Health to Health and Safety at work, from Sanitary Pad fundraising to Domestic abuse, from Landline awareness to COVID-19.
We’ve also designed projects on Financial Literacy, Human Rights, and the Mental Health of Journalists and Human Rights Workers.
See what we mean by social change here.
How our communications are STRATEGIC is that we focus on the bigger picture of how we communicate. This means we look at 4 main things:
1
2
3
4
Facebook, Instagram, Messenger, TikTok, Zoom (for trainings) - Online
TV, Radio, in person events - Offline
These four aspects are strategically intertwined when we design a project; where we communicate and how we want to communicate are dependent on who we want to make do what. For example, if we want to raise awareness among youth, we would use influencers on a social media campaign. If we wanted a more in-depth change, we could have experts deliver training to a specific group.
** We are not just a creative or communications agency.
WE ARE MUCH MORE!
WE ARE MUCH MORE!
WE ARE MUCH MORE!
Unlike these organisations, research and knowledge are core to our ethos; we believe that only when you truly understand the problem can you hope to solve it, and we want to be involved in working it out. Our technical expertise is in strategic communications, and while our organisation does not have any technical specialisation in the areas we work in, we have a strong network of grassroots technical experts and CSO partners who do.
The Result:
We take your message and make engaging, relevant communications that resonates with your target audience and elicits social change.
Our Framework Explained
The Issue
Who?
Where?
What?
Most importantly, WHY?
Strategic and
Creative Communications
The Solution
Who?
Where?
What?
Most importantly, WHY?
A very quick example is given below: This Framework was applied to Mental Health in Myanmar
The Problem
Who? | - | Multiple groups in society |
Where? | - | Nationwide |
What? | - | Critical need for mental health support |
WHY? | - | Crisis of Coup + COVID 19, lack of mental health services, lack of demand (misconceptions and stigma) |
The Solution
Who? | - | Mass public and community leaders |
Where? | - | Nationwide |
What? | - | Provision of mental health services |
WHY? | - | Delivery of creative multilingual social media campaigns across the country, delivery of multilingual trainings to community leaders, and provision of individual sessions for those most in need. |